Pepper, made a water bottle that dispensed sports-drink concentrates and retailed for $180. LifeFuels, a smart water-bottle startup backed by Keurig Dr. The company says it uses 84% less plastic than single-use plastic bottles, and touts the reusability of its cartridges - on average, each holds enough flavor for six bottle refills - as being "fun and convenient for folks to enjoy water in their way and also do a good thing for the planet," Waggoner told Bloomberg.Ĭirkul videos currently have 1.2 billion views on TikTok, and Bloomberg reports that since launching at Walmart, the brand has sold 1.5 million units and become one of the top performers in Walmart's home department.Īffordability may have something to do with it: a 22-ounce Cirkul bottle starts at $15, while the flavor cartridges - called sips - cost $3.75 apiece.īut Cirkul isn't the only startup that's tried to tap into the flavored water craze. In that way, Cirkul has positioned itself as a sustainable alternative to canned seltzer or bottled water.
Prices do drop the more cartridges you order, though, and to be fair it works out to between $0.56-$0.75 per bottle, so it’s best to look at the purchase as a bulk item, like buying toilet paper from Costco. There’s definitely going to be some sticker shock on the individual refills-8 flavor cartridges runs $24, and while that could last you up to 32 bottles of water, it’s still a big upfront cost.
#Drink cirkul plus
Cirkul appears to price for roughly $39 for a bottle plus 8 flavor cartridges, though you can get it for $30 if you pledge via their Indigogo campaign.
It’s also going to be tough to get people to wrap their heads around cost, since it seems like a higher upfront cost for flavor, even though it lasts quite a bit longer. It’s a touch too clunky for everyday use, and I think it should really come with at least one mouthpiece that isn’t for a flavor packet, just to make the bottle more universally useful. On the other hand, I also feel like this is a niche product. It solves several issues you can easily customize the water flavor without ruining a whole bottle of water if you don’t like the taste or want it more/less sweet, you don’t spill powder and get everything all sticky, and you can hot swap flavors without dumping the water. Also, I really, really wanted to look at the inside.Īs a feat of engineering, I think this is pretty amazing. I could have just left the packet attached, but that seemed silly if I wanted to wash and reuse the top. I took apart one of the units to see how the whole thing worked, and was able to reuse the mouthpiece, so the Cirkul Bottle is still useful as a plain water bottle even when the packet is depleted. On the other hand, it means you can’t stash an extra flavor boost in your pockets (well, you could, but not if you wear skinny jeans, or it’s going to lead to a lot of questions.) It also feels really wasteful, even though Cirkul says the entire unit is recyclable. The flavors themselves are enriched in Vitamin B and electrolytes. On the one hand, this means there’s no dismantling or assembling required, just open, screw, and go. With keeping hydration a conveniently enjoyable habit in mind, the company Drink Cirkul sells water bottles and, most notably, swappable flavored cartridges that allow consumers to customize their water’s flavor intensity. Each package is the cylindrical chamber, the flavor packet inside, and a new mouthpiece, and the whole unit screws into the Cirkul top. My one issue with Cirkul is that the entire flavor delivery package is rather bulky and a bit awkward. The top has a small hole for a carabiner or loop for easier carrying, and while I didn’t torture test it, the material feels quite sturdy and I have no doubts it could take quite a beating. It is clear, easy to clean, and light and portable. Cirkul Bottle itself is a pretty typical reusable bottle.
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